Pricing tool
The price range your customers will accept.
Ask your customers four questions about one product or service, enter or paste their answers, and see the lowest and highest prices they accept, the optimal price between them, and what each one leaves you after it costs you to deliver.
Your customers’ answers
One customer a row. Paste from a spreadsheet into any cell.
A row is left out of the curves when its four prices do not rise from too cheap to too expensive.
| Customer | Too cheap | A bargain | Getting expensive | Too expensive |
|---|---|---|---|---|
| 01 | ||||
| 02 | ||||
| 03 | ||||
| 04 |
No answers yet. 5 draw the curves; 30 make a steady range.
Materials, labour and delivery for one. With it, each price shows what it leaves you.
No email needed. It runs Van Westendorp’s Price Sensitivity Meter in your browser: nothing you enter leaves this page unless you ask for the result by email.
What it finds
Four questions → four prices
Lowest acceptable
Below it, more customers doubt the quality than call it a bargain.
—Optimal
The fewest customers rule it out, as too cheap or too expensive.
—Indifferent
As many call it a bargain as call it getting expensive.
—Highest acceptable
Above it, more customers walk away than would still consider it.
—
Van Westendorp’s Price Sensitivity Meter · runs in your browser
Before you start
The four questions to ask
Ask each customer about one specific thing, described the same way to everyone, and ask the four in this order. Any form tool with four number fields will do. Thirty answers is a start; under that, the range moves with every new one.
Read the result as what people say, not what they pay: it shows where to start, and a real offer at a real price is the test.
Too cheap
At what price would it be so cheap that you would doubt its quality?
A bargain
At what price would it be a bargain, a great buy for the money?
Getting expensive
At what price would it start to seem expensive, though you would still consider it?
Too expensive
At what price would it be so expensive that you would not consider it?
Pricing something new?
Whether it is a device or a service, what it costs to deliver decides what a price is worth. Talk it through in a 30-minute call.